Masonry Oven and Pizza Essay Example for Free

Masonry Oven and Pizza Essay Pizza is oven-baked flat bread usually topped with tomato sauce, cheese and various toppings. The modern pizza was invented in Naples, Italy, and the dish has since become popular in many parts of the world. Pizza can be baked in an oven with stone bricks above the heat source, an electric deck oven, a conveyor belt oven or, in the case of more expensive restaurants, a wood- or coal-fired brick oven. On deck ovens, pizza can be slid into the oven on a long paddle, called a peel, and baked directly on the hot bricks or baked on a screen (a round metal grate, typically aluminum). When made at home, it can be baked on a pizza stone in a regular oven to reproduce the effect of a brick oven. Another option is grilled pizza, in which the crust is baked directly on a barbecue grill. Greek pizza, like Chicago-style pizza, is baked in a pan rather than directly on the bricks of the pizza oven. There are several rules to be obligatory followed for making a pizza. The dough should contain flour, natural yeast (brewer’s yeast allowed), salt and water. No kind of fat permitted. The diameter of pizza should not exceed 30 cm. The dough should be made by hands or by means of certified mixers preventing it from overheating. Pizza should be rolled out by hands only. All other methods including rolling-pin application are forbidden. Pizza should be baked in the immediate bottom of the oven. Neither frying pans nor baking trays permitted; the oven should be bricked and lined with fireproof materials similar to the volcanic rock. The oven should be burned with natural wood. The temperature in the oven should not be less than 400 Â °C. Pizza should be thoroughly baked but not over dried; its edges should be high, gentle but crispy at the same time. Pizza is an emerging fast food in Indian urban areas. American pizza chains Dominos Pizza and Pizza Hut opened their first outlets in India in 1996. Domestic pizza brands include Smokin Joes and Pizza Corner. Pizza is probably the most delicious meal I ever had. Every time I have pizza I create memories. There’s always laughter, talking, and just having fun when I eat this meal. Every time I eat pizza I always have a good time. I love when the crust is soft and hot, it’s just wonderful. The sweet warm sauce is just mouthwatering. There’s nothing better than the cheesy, gooey cheese in your mouth. Pizza might be greasy and unhealthy but it sure is affordable. This meal is just one of akind.

Advantages And Disadvantages Of Online Accounting Systems Information Technology Essay

Advantages And Disadvantages Of Online Accounting Systems Information Technology Essay When a diminutive company desires to apply accounting software then they have to stick to the conventional method of accounting as the price of any certified accounting software is quite high and relatively unfamiliar to many. This concept has received a big blow as these small businesses now have a choice. Accounting software can be procured and mounted on your computer. However, with the presence of ever developing internet a consumer can locate the identical packaged application on the web and doesnt have to download or purchase anything. I dont matter if your company is local, or national, or international any business can at present employ internet based accounting software. It doesnt depend on the size of the business you uphold, there are certain aspects of considerable importance when it comes working online especially with companys accounts. Security is a major concern and one of the primary steps a large amount of network based merchandises think for users. Web based financial account software handle its personal database hub and all the records are accumulated on huge network servers. Supplementary queries can be raised to internet based companies on the support of their infrastructure. Take a note of the number of web data servers are preserved for backups, involuntarily or manually, backup strength must be taken as the primary factor after security. Everything will appear simple when consumers dont have to consider or worry about backups any longer. Think of the amount of times every year somebody has to volunteer and preserve your server, format it and your system or else you have to worry about it. How overwhelming that charge sounds as the acc ounting application and database for the company is stored on a Personal computer or the businesss server. With everything available on the web, you can easily overlook any troubleshooting mishap. IT is addressing certain issues as they come up for the accounting software used on the Web. As a matter of fact, a number of web based sellers have forged a plan which will give sufficient time on the maintenance of the entire system and that to on weekly basis. Usually, reviving or modification is done twice or thrice a year where users are informed before hand. Usability is marginally equivalent to 100% both day and night, daily, from any internet accessible tool restricted by a user security system and log on necessities. You will have a lot of capital saving chances while choosing a web based system to have your data. Advisors are no more required to keep the financial accounts and every inescapable timely security update that happen in every application. An unforeseen power reserves arises when small and large businesses toggle to web based application. Reportedly, it was observed that a company saved around millions of dollars from power savings. Additional savings piles up with the exclusion of investment on resources to get the entire system equipped to go. Typically it takes around six months for a large business to mount, switch information, examine and other tedious problems which leads to the build up. This entire process of setting up the infrastructure is quite quick for small companies when they switch to the web based application. The start up time includes the conversation which happens to make the decision. The businesses save in arrangement and setting up of resources of the more dominant accounting structure. There are constantly straight finances requirements when a small sized business raises or modifies their accounting method. Though, web based deliberation is merely used monthly and only for purposeful use of the company. This denotes that web based software can develop with the corporation. It makes the entire infrastructure flexible and switching becomes a small head ache. 2. How to select accounting software? It is extremely necessary to be certain that you acquire an approved or accepted small business accounting application. Do not rely on the most popular or used accounting software as it might not suit your needs, therefore, it is imperative to do some research and make certain inquiries. Security is a major concern and one of the primary steps a large amount of network based merchandises think for users. Web based financial account software handle its personal database hub and all the records are accumulated on huge network servers. Supplementary queries can be raised to internet based companies on the support of their infrastructure. There are several essential aspects to reflect on, which can help in getting the assurance that you have the precise selection to suit your company requirements. Primarily, when it comes to selecting the exact company accounting software,  meet a specialized and knowledgeable accountant whom you can rely upon. Many a times, the accountant is conscious of fiscal managing software that is vital for your company. Secondly,  the volume of your commerce when it is down to yearly sales is an important thing to think  in selecting the correct  company accounting software. The intensity of support while purchasing software will count and make a note that you will need this continuing support after accomplishment. These are actually essential in selecting the exact business accounting application. You may misguidedly purchase software that will require patches and improvements exactly following your acquisition of the business accounting software. This kind of software will not be able to cope with your budding business developments. There is also an option of either acquiring permanent and reactive software or web based accounting systems that can be accustomed and arranged to particular or varying requirements. Take a note of the number of web data servers are preserved for backups, involuntarily or manually, backup strength must be taken as the primary factor after security. Everything will appear simple when consumers dont have to consider or worry about backups any longer. Think of the amount of times every year somebody has to volunteer and preserve your server, format it and your system or else you have to worry about it. How overwhelming that charge sounds as the accounting application and database for the company is stored on a Personal computer or the businesss server. Irrespective of the strength of your company, you must choose a system that can revolve itself on timely basis along with the company. When your business expands your accounts also grows in the same magnitude, it is directly proportional to each other. In fact, you must select a robust system that can offer you such space. And I do not favor repeated switching of accounting software. Finally, in the selection of the precise commerce accounting software you should ensure that  it is uncomplicated and dependable. Straightforwardness and consistency is in fact all you require for any web based accounting or business software as web based systems can effortlessly bend to the exact purposes and alterations in your corporation. These straightforward points and techniques will assist you discover the exact and suitable business accounting software or web based commerce system for your trade. In summing up, the online software saves time and straight operating expense for a business, small, medium, and large. The requirement for experts is almost eradicated; improvements and mechanical difficulties with the system are managed by the web based business technical support. Bookkeeping utilities are with no trouble introduced to your pact based online system as the means of trailing accounts augments with the ever expanding business. 3. Think wisely and choose! It is very important to know what kind of accounting system you want. This plays a great role as you have to have an eye for the future. There are many factors that play a vital role in the selection of accounting software. We tend to overlook certain small but significant factors which describes the efficiency of the software. You will certainly at some point of time rely on definite support but you must do your home work as it the matter of your companys accounts. Accounts or financial data shows the performance and growth of a company. This information has to be preserved in a secured way as it holds all the secrets of a company. Hence, for a companys head or owner it is important to choose specific software which proffers you space, solidity and consistency. Starting with selection, it is a head ache if you do not belong to the accounting or commerce fraternity. It does not matter; all you need to do is to know your requirements. In order to do so, you will need to discuss with your accounting team. Don not rely on famous and popular accounting software and you should confirm that it fulfill your needs. In fact, have a meeting or meetings and try to bring up a list of requirements. In that case you must check the following points Security, yes, when it comes to accounts it is never safe to rely on something you dont know. Bugs are common in software and any bug can kill your entire annual history. However, if anyone has all your accounting data then you might have to face prolong nightmares. So, talk to your team and verify the software in order to check its reliability. If the software is secured then around 50% of your problem is solved. Requirements, yes, you will need to check the requirements such as resources it needs to initiate. A huge software can ask for millions dollars of resources and infrastructure. A large company usually takes around six to seven months to set up their system. So, you need to verify certain aspects such as resource requirement. In this section, back up plays an important point so; you must check that aspect too. System shutdown and power failure are common happenings. Flexibility rather usability of the system plays an important role. Irrespective of the strength of your company, you must choose a system that can revolve itself on timely basis along with the company. When your business expands your accounts also grows in the same magnitude, it is directly proportional to each other. In fact, you must select a robust system that can offer you such space. And I do not favor repeated switching of accounting software. Hence, this is a major point to look for in accounting business system. If you can get hold of such factors and comprise it into your software then you are on the correct track. Software needs to have proper security which encloses the reliability factor. Then, accounting software must have all the resources to offer any kind of backup if any power mishap or system crashes. Finally, all you need is flexibility of switching whenever needed. Software has updates and versions, so make sure that you have the latest version. As you company will grow you accounts will expand too, thus, you must take a note of that. Irrespective of your company magnitude, small, or mid-sized, or large, you must look for such attributes when it comes to accounting business software. At the end, you will have two choices, either desktop base software or online software. Think wisely and choose. Accounting Software- The Benefits You Can Take Word Count: 605 Computers together with their applications have become incorporated to mans life. It is something that could provide you with information in a very efficient manner and could relieve you from different task that simply rule over your life. Well, one of the mundane tasks in which people love avoiding from is accounting. It could really be frustrating working with figures and solving different financial problems. Well, if you are one of those people who are thinking about a good way on how to manage accounting issues, then making use of accounting software would be a great idea. Here are some of the benefits that you can possibly take if you use this kind of software: Ease of accessibility- most of the accounting programs these day are offering simple as well as easy interface top assist in entering the accounting data without any difficulty. Even those people with only little or no experience in accounting could really feel the assurance that the data they had entered is correct. In most software applications, the data-entry points will correct or will ask you for confirmations when something appear to be entered in a wrong manner. This feature of accounting software could really help you in saving hours of work. Reports- Most of the software programs has some functionality with regards to reporting. It actually lets the business owner in reviewing the latest status of the business any time. It could be done by simple press and clicks. The additional flexibility of having an accurate as well as reliable data could enable the user in making informed as well as educated decisions. Making the quality reports is usually a job of an accountant or of the owner of the business. Well, computers already took this role over them. Thus, it makes the accounting software efficient and effective. Solutions- though accounting software could do the task of accounting in a very less as well as intimidating time, they also opened the doors for fraud. Thus, staying with a secure procedure and locking down your computer system using passwords is something essential if you really want to prevent your business from dishonest employee from stealing things from you. So, simply keep it locked all the time. Taxes- at the end of the year, lots of people find themselves mixing up just to get the data in order to prepare their personal as well as tax returns into their business. As a matter of fact, many people totally find this matter a really daunting job in which they are farming out the process for a tax professional rather than dealing with it by themselves. Most of the accounting programs are designed, thus the user could map up the items in an individual manner. As a result, the information could be exported to different kinds of tax software. When it is done correctly with the set up of the software itself, the business owner could efficiently save themselves from the cost of preparing tax each and every year. You can surely make accounting job easier by making use of the accounting software. With such, those advantages mentioned above could be easily attained without taking any sort of circumstances or confusions unlike what you used to experience by using traditional accounting. Thus, what are you waiting for? Do not let yourself and your business left behind. Get yourself involved by simply using a good accounting software and make things effective and efficient. Simply keep those benefits in mind. Using good accounting software truly values the money you spent for having it. So, what are you waiting for? Get one now.

Marketing plan of Philips laptop

Marketing plan of Philips laptop INTRODUCTION: PHILIPS: Slogan sense and simplicity Industry- electronics Key people- Founder Gerard Philips CEO-Gerard Kleisterlee Chairman- Michiel Hessels Employees- 121,400 in 2007 The company was founded by Gerard Philips and established on 1891, in Eindhoven, the Netherlands. Its first product was light bulbs. In the 1920s, the company started to manufacture other products, like- Vacuum tubes (also known worldwide as valves), In 1939 they introduced their electric razor, Also on March 11, 1927 Philips went on the air with a station called PCJ now known as Radio Netherlands. In 1950, company introduced Philips Records. After this product Philips launches Compact Cassette tape in 1963 which was wildly successful. This was mainly used for dictation machines for office typing stenographers and professional journalists. Philips introduced the first combination portable radio and cassette recorder which is marketed as the radio recorder. Company also reduces the cassette size for the professional needs, in form of mini cassette and later the microcassette. The worlds first home video cassette recorder was made by Philips. The main competitors of Philips at that time were Sonys Betamax and the VHS group of manufacturers. Philips had early developments of a laser disk for selling movies but due to delayed in its commercial launch for fear of cannibalizing its video recorder sales. Late join with Sony they launch commercial laser disk, and again in 1982 with Sony they launch Compact Disc. This evolved to launch of DVD, which Philips launched with Sony in 1997. Philips after that also come in market of television, microwave oven, mixer grinder, music system, plasma television, home theater, energy saver(CFL) bulb, etc. The companys name was changed from N.V. Philips Gloeilampenfabrieken to Philips Electronics in 1991. At that time, North American Philips was formally dissolved, and a new corporate division was formed in the U.S. with the name Philips Electronics North America Corp. MISSION OF OUR BUSINESS Here we are going to produce a new laptop. OUR MISSION- We focus on to improve the quality of peoples lives through timely introduction of meaningful innovations according to movement of situation. As a world leader in healthcare, lifestyle and lighting, our company also integrates technologies and design into people-centric solutions. Our mission is fully focused on to fulfill the peoples needs and desires when we truly understand what they want. Thats why we always begin with getting to know as much as we possibly can about our target audiences: their priorities, values, inspirations, likes and dislikes. With this insight, our international, multi-disciplinary and diverse design team is able to deliver truly relevant solutions that anticipate peoples needs, exceed their expectations and enhance our customers business success. OBJECTIVE OF OUR BUSINESS I will decide my marketing objective which will completely support continuous growth and profitability through effective implementation of the strategy. The basic objectives are; I will increase the market share on the basis of market development. I will focus more on promotional activities. I will focus on constant and positive sale growth each year in place of more sales in particular fixed year. Determination of market that should be reached by advertising. In this sector I will try to achieve quantitative and qualitative leadership. Increase the awareness of new product by print media and electronic media. My financial objective is to sale of 1000 laptop per month, means 12000 for a year. I will make strategies to double this growth in next year. Planning process Development of new product is a challenging process. It starts with plan formulation; firstly we identify the problem and plan to solve it. The iteration continues until the plan is declared as successfully completed. The first step in formulation of planning is situational analysis. These are the steps of planning formulation. Situational analysis This analysis gives us information to identify the issues and problems that need to be addressed. For situational analysis these are the information required Socio demographic- Population composition and distribution, learning and family services. Economic activities- national account, poverty Socio- cultural and political- political structure, participation, relevant law, government policies, etc. Formulation of goals In goal formulation we specify the desire outcomes to achieve addressing the priority problem which identifies in the situational analysis. Formulation of policies and strategies In this we make a plan and create a direction to achieve the goals, objective and target. Identification of programs and project In this step we convert our plan and objective into specific implementable activities. Investment programming and budgeting Here we will decide which programs and project can be implemented according to our pre determined time scheduled and frame MARKET AND INDUSTRIES ANALYSIS Firstly I will go for market analysis which gives our company the sufficient information about market and consumer needs, want and demand. Market analysis will help to right offer to right consumer and can meet consumer satisfaction and can make better communication with consumer. On the basis of this study you can make delight consumer, and retention of consumer. It possesses sufficient information about the market and consumer needs, wants and demand. It will help to right offer to right customer and can meet consumers satisfaction and can make better communication with them. Also they have some important information about customer, which is helps to make delight consumer. With the pioneering research techniques, Primary Intelligence is able to identify and measure market drivers, benchmark and track changes to help you position your products and services correctly, and respond to emerging competitive threats and opportunities. Market Needs Analysis will help to opti ­mize your sales teams efforts by: This helps us to identifying decision making and purchasing patterns Exposing decision-making criteria and areas of influence This also providing objective, real-world feedback that sales professionals can leverage to improve their strategies and tactics. Market Needs Analysis gives us the infor ­mation that directs for our product marketing, demographic targeting, and sales tactics as you approach new ground. On the basis of study of Institute of development and communication (IDC) India which is a premier global market intelligence firm, the laptop market in India has 79% year-on-year growth during 2006. The sale of laptop is growing faster rate than projected. India is growing day by day a big market for laptop industries. On the basis of analysis of a top official of HCL Info Systems, market share of laptops would be 35-40% in the next two years. GROWTH DRIVERS FOR COMPANY Indian Laptop market in increasing faster as it was in 2005 that sales of laptops surpassed the sales of desktop computers. It happens first time in India. Change in work life of consumers is a main cause for growth for sale of laptop. The dynamic use anytime anywhere access to information is increasing, the sales of laptops. Reduction in prices and affordability was a big cause to improve the sale of laptop. In these days Laptops are now sold at approximately half the price at which they were sold two years ago. Laptops prices are now almost at par with the desktop computer prices. The most important factor is duty free import of Laptops also helped a lot in increasing the penetration level of the product among the consumer. Laptop awareness is also increased over the years. Our Target Markets Firstly we have to target the market for Philips laptop. By definition we know that -A target market or target Audience is the market segment which a particular product is marketed to. It is often defined by age, gender and/or socio-economic grouping. Market Targeting is the process in which intended actual markets are defined, analyzed and evaluated just before the final decision to enter is made. The target market of our laptop is shown below: Our potential markets are separated into two segments; Corporate User and End User. The primary marketing opportunity is selling to these well defined and accessible target market segments that focus on investing discretionary income in these areas: Corporate User: There is requirement of more feature in their laptop as per there use and work profile. Corporate users are the users who buy the LAPTOP for their official purpose only. The MD, GM, DGM, and CEO are the main corporate level users. Corporate users End User: The end users are basically focused on price. These are those users who buy the laptop for their personal use. Teachers of University, Students of private University, businessman etc are the End users for laptop End users Market Demographics WE have two objectives in regard market demographics: first we will to determine what segments or subgroups exist in the overall population; and secondly we have to create a clear and complete picture of the characteristics of a typical member of each of these segments. Once these profiles are constructed, we can to develop a marketing strategy and marketing plan. The five types of demographics in marketing are age, gender, income level, race and ethnicity. The term demographics as a noun are often used erroneously in place of demography, the study of human population, its structure and change. Although there is no absolute delineation, demography focuses on population structure, processes and dynamics, whereas demographics is most often used in the fields of media studies, advertising, marketing, and polling, and should not be used interchangeably with the term demography or (more broadly) population studies The profile of our PHILIPS LAPTOP customer consists of the following geographies, demographics and behavior factor: Geographic We have specific domestic geographic target area. We will firstly serve the product to domestic market. We will cover the Metropolitan area through our own distribution channel. We have our large no of distributors approximately in each state in India. Demographics Demographic has been done on the basis of the following attributes: We are try to give almost same featured laptop and for both the corporate and end users. The laptops loaded with all those feature which will certainly enough for University teachers and doctors to use it for their research work. As well as all High, Middle, Upper middle and middle class can use it without any difficulty. Behavior factor We all are aware about some behavior factor which is good and in favor of my company. This is related to the It is the thinking that laptop increase the status and prestige of the individual. Also Consumer wants products, which are available in anywhere on any time. Consumers feel that they have a separate image by using PHILIPS LAPTOP. Market Needs We have to provide our customers the opportunity to choose LAPTOPs with different configuration according to market needs. This is very important to fulfill the following benefits which are important for our customer. We will completely focus on these facilities for our customers according to preference: High quality Today all the customers are aware about the general function of computer because they are already using the desktop since long time. Thats why at this time the Consumer wants high quality product, which is must been high in regard to performance. PHILIPS meets this need of consumer. Reasonable price Today consumer wants a high quality product at reasonable price, for that reason PHILIPS try to provide high quality product at a reasonable price. Different flavors When we talk about the customers choice that is vary from person to person. So PHILIPS provides different laptop with different features for different feature. Product availability Todays the customer always seek available product so that they can buy the product at any time according to their need. Market Trends PHILIPS produces different type of laptop which fulfills quality but a reasonable price. Now laptop Production Company is growing and more competitors are coming in the market also customer are more aware about the product for that reason they want different types of product. At the moment market is growing faster, competition are increasing. Thus, Philips made segments for their product. Philips divided their customer in to three groups, and give emphasis on each of the group. Market Growth PHILIPS Company is going upward with a strong competition. With the domestic market, our international market growth statistics is increasing day by day. SWOT ANALYSIS The following SOWT analysis captures the key strength and weakness within the company, and describes the opportunities and threats facing PHILIPS. Strengths: We have strong information technology and customer relation management approaches our customer can track any delivery by containing online customer services. PHILIPS has its popular brand name. We have Strong quality product. We are producing attractive design. Body of Philips laptop is made of the silver and plastic both. We have our own large distribution channel. The satisfaction of buyer about Philips product is very good. Weakness Lack of promotional activities. At present we have insufficient capital. We have lack of promotional activities There are some legal and political barrier regarding import, tax and shipment. Opportunities Increasing the demand of LAPTOP o the basis of survey. Increase in management school. Technical based job are increasing. Improved market portfolio. Increasing sales through the country. Promotional activities to increase brand image. Threats Legal political barriers regarding import duty, tax etc. The large no of range of laptop of existing in present time in market. New competitors are entrance in the market. The price of LAPTOP is decreasing day by day, so there is low profit of margin in this business COMPETITORS At present in the market there are no of competitors in laptop industries. We have to analyze their strategy and know everything like feature, quality, price, segmentation, pricing strategies, target market and so on. The major player in laptop industries are:- Hewlett Packard (HP) Lenovo Acer IBM Toshiba Dell Sony PRODUCT WISE ANALYSIS OF OUR NEAREST COMPETITORS We establish our own market. Also it is facing some competitors. The no of competitor are at present time and their status is as given- Sources to Gather the Information about our Competitors The following are 10 sources and strategies by which we can get information about our competitors: Suppliers: Annual reports Phone the competition Talk to their customers Check periodicals and trade journals Review the companys Web site. Talk to some of their employees: Be careful what you disclose. But a little give and take might yield surprising results. Visit your competitors at a local industry trade show: It will give us a good idea of how competitors present themselves to the public. Review reports and profiles of the local industry Look at your competitors advertising Ø HP: HP Pavilion HP is a line of personal computers produced by Hewlett-Packard and introduced in 1995. The name is applied to both desktops and laptops for the Home and Home Office product range. Todays HP is the largest player in the market. HPs LAPTOP has captured the maximum market share of laptop and pc. It is produced in China. It is holding a leading position for long time in laptop in our country. It has large no of its customer group. Current Notebook Models of HP 18.4 inch: HDX18t 17.3 inch: dv7t 17.0 inch: G70t 16.0 inch: HDX16t / dv6t / dv6z / dv6zae (Artist Edition 2) / G60t 15.6 inch: Compaq CQ60 15.4 inch: dv5tse 14.1 inch: dv4tse / dv4t 13.3 inch: dv3t / Voodoo Envy 133 12.1 inch: Touch Smart tx2z / HP Pavilion dv2z 10.1 inch: HP Mini 110 Mi / HP Mini 110 XP / / Mini 1000 Vivienne Tam Ø DELL: In the 1980s Dell became a pioneer in the configure to order approach to manufacturing delivering individual PCs configured to customer specifications. In contrast, most PC manufacturers in those times delivered large orders to intermediaries on a quarterly basis. To minimize the delay between purchase and delivery, Dell has a general policy of manufacturing its products close to its customers. This also allows for implementing a just-in-time (JIT) manufacturing approach, which minimizes inventory costs. Low inventory is another signature of the Dell business model a critical consideration in an industry where components depreciate very rapidly. Products of dell: Dell inspiron series Dell vostro series Dell 1510 Dell n series Dell studio 14z Dell studio xps 13 Dell studio xps 16 Ø ACER: It is a Chinese producer of laptop. Acer has taking cover over the market share of LAPTOP PC in India. It is emerging laptop brand today and focuses on product for middle class and student. Product of Acer in market at current time: Acer Gemstone series Acer Travel Mate series Tablet PC series Acer Aspire series Acer Aspire Timeline series Acer Extents series Acer Ferrari series Ø LENOVO: Lenovo markets its products directly to consumers, small to medium size businesses, and large enterprises, as well as through online sales, company-owned stores (in China only), chain retailers, and major technology distributors and vendors. It is also a competitor of PHILIPS LAPTOP. Lenovo makes a variety of products for worldwide sale, these products include: Lenovo Lenovo ThinkPad laptops Lenovo Think Station Lenovo workstations Lenovo Think Server Idea Pad consumer-oriented laptops Lenovo 3000 J Series laptops Lenovo 3000 C, N, and V Series laptops A current agreement allows Lenovo to sell IBM-branded desktops and laptops until 2010. OUR PRODUCT RANGE PHILIPS: when we talk about our company we are basically a television company. But enhances our company business by producing laptop. Product offering PHILIPS offers different type of configuration at different price to our consumer for chooses their expected product. This laptops are given in figure PHILIPS EXTREME SERIES PHILIPS MOUNTAIN SERIES PHILIPS S-20 PHILIPS S-10 PHILIPS YUVA BASIC KEY FOR OUR SUCCESS: We have Strong quality Brand image of the product. We have our own distribution channel We are focused on to retain our customer to generate repeat purchase and referrals. Our general average sales about 1000 piece per month. Critical issues for our company Form the inauguration, PHILIPS is still in the early stage. The critical issues for PHILIPS are: There are quality variation in our products We excess discounts from other competitors. Marketing strategy For launching the Philips laptop we have to know about marketing strategy. It is a method of focusing an organizations energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firms marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. As the customer constitutes the source of a companys revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a compan ys overarching mission statement. The marketing strategy will create awareness, interest and appeal from our target market for what PHILIPS offers to customers. The marketing strategy is based on superior performance in the following areas: Our product have different configuration. Philips laptop focused on Product quality. Delight user. Positioning Philips will maintain its position as a laptop company. The position will be achieved by quality product, competitive price, and according to consumers demand and delight consumers. They have experienced manager to make awareness about the product to customer. Strategies Our main primary marketing strategy will seek to first create customer awareness regarding the products. Our other marketing strategy are- To increase the product line and length as per the expectations of the consumers To serve the consumer with competitive prices To ensure the availability of the product Practicing Total Quality Management (TQM) Consumer Orientation Produce and market international standard products Marketing Mix Philips laptop marketing mix is comprised of the following approaches to product price, distribution, advertising and promotion, and customer service. This is the basis format of marketing mix. PRODUCT  · Brand name We have our strong brand name PHILIPS. Which is already known by customers in market?  · Product variety PHILIPS has five types of product. These are PHL EXTREME SERIES PHL MOUNTAIN SERIES PHL-S20 PHL-S10 PHL EC Quality PHILIPS always maintains high quality of its products. Total Quality Management (TQM) is practiced here. Design Attractive design, different colors, comfortable weight. Features Philips product has a Variety of features in comparison of competitors. Packaging PHILIPS supplies the laptops to the users in attractive packet. It provides special cartoon to send the LAPTOPs to its dealers which is for safety purpose also. Size Our products size varies a little too product to product and depending on screen of laptop. Service We will provide home delivery service after selling of our laptops. PROMOTION Sales promotion PHILIPS provides shot-term incentives to encourage and purchase or sale of products. Occasionally it gives special discounted price for its products. It also gives T-shirts, caps, Bluetooth and other accessories to the customers. Advertising We will give the advertisement for Philips laptop through newspaper, billboard, popular magazine, leaflets, sponsoring on game competition, internet etc. Personal selling When we talk about personal selling, then it can be said that Philips is not arrange any types of personal selling. PRICE  · Price list  · Discount It allows discount facilities for its retailers and dealers.  · Payment period PHILIPS sells LAPTOP on credit to its distributors and retailers and after the sale they then make payment. The payment time is of 45 days month, after this due date the interest will be charged. PLACE  · Distributor Channels We have our own channel for distribute the products in all main city of India  · Location Firstly we will cover the district areas of our country to sale the Philips laptop.  · Transport We have no own transport facility for our distributors. Distributors are responsible for taking the products to their showrooms. Marketing Research Marketing research is very important for us to know about current market and predict future needs. We can collect the information through the dealer and retailer by x Question Notes customer responses to the How did you hear about product? question. Based on the answer it takes its promotional activities. Customer suggestion They take customers suggestions to gain additional information. It want to know from the customers about- What suggestion do you have to improve our product? And Why do you need a laptop? Financials This sector will offer the financial overview of PHILIPS LAPTOP related to marketing activities. PHILIPS address brake even analysis, sales forecast, expense forecast, and indicate how this activity are link to the marketing activity. Break-even Analysis The break-even analysis below illustrates the number of single sales, or units, that we must realize to break-even. This is based on average sale and costs per transaction. Monthly Break-even Point Break-even Analysis: Monthly Units Beak-even 700 Unit. Monthly Revenue Beak-even Tk. 3, 64, 00000 Assumptions: Average Per-Unit Selling Price Tk. 52, 0000 Average Variable Cost per month Tk. 42,000 Estimated monthly Fixed Cost Tk. 70, 00,000 Sales Forecast: PHILIPS thinks that the sales forecast will be achieve into the into the five main revenue streams; PHL EXTREME SERIES, PHL MOUNTAIN SERIES, PHL-S20, PHL-S10, PHL EC. It will steadily increase sales as the advertising budget allows although the target market forecast listed all of the potential customers divided into separate groups. The forecasted customers group divided into 2 categories: Corporate Users and End Users. Expense Forecast Marketing expense is to be budgeted at approximately 3% of total sales for 2010-11 and 4% for 2011-12. Expenses are tracked in the major marketing categories of newspaper advertisements, printed leaflets, billboard promotional event and others. Controls The purpose of PHILIPS LAPTOPs marketing plan is to serve as a guide for the organization. This plan is about implementation, changing the business, and making it better. Here we look at specific implementation programs, and the details that it takes to make it happen. The following areas will be monitored to gauge performance: Customer satisfaction Revenue: monthly and annual Expenses: monthly and annual Implementation The following identifies the key activities that are critical to our marketing plan. It is important to accomplish each one on time and on budget. Our contingency planning Difficulties and Risks for our business An entry into the market by an already established market competitor. Problems generating visibility, a function of being an internet-based start-up organization. BIBLIOGRAPHY: * http://en.wikipedia.org/wiki/Philips * http://www.google.co.in/search?sourceid=navclientie=UTF-8rlz=1T4ADSA_enIN354IN355q=geographic+target+area * http://www.google.co.in/search?sourceid=navclientie=UTF-8rlz=1T4ADSA_enIN354IN355q=MARKET+DEMOGRAPI+WIKKI * http://en.wikipedia.org/wiki/Sales_promotion * http://www.google.co.in/search?sourceid=navclientie=UTF-8rlz=1T4ADSA_enIN354IN355q=sales+promotion+wikki * http://en.wikipedia.org/wiki/Marketing_strategy * http://en.wikipedia.org/wiki/Marketing_mix

VA Gulf Coast Veterans Health Care System :: essays research papers

VA Gulf Coast Veterans Health Care System Human Resources (05A) 400 Veterans Avenue Biloxi, MS 39531 Applicants must submit the following: 1a. On-station (VA Gulf Coast Veterans Health Care System) employees must submit an Application for Promotion or Reassignment, VA Form 5-4078, to Human Resources (05), Bldg 53, Room 2A-108. You must indicate the lowest grade you are willing to accept or we will only consider you at the Full Performance Level of the position. Application material can be delivered in person, sent via inter-office mail, or submitted electronically via VA intranet (VHABILHRM in outlook). Application material, to include VA Form 5-4078, must be received in Human Resources by the closing date of the announcement. Supplemental qualification form (i.e., VA Form 5-4676a) must be returned within 7 (seven) calendar days of the closing date of the announcement. No credit will be given for education unless substantiated by an official college transcript. OR 1b. Off-station applicants, to include on-station employees desiring consideration for a new appointment under non-competitive appointment authorities (e.g., VRA), must submit a written or electronic application for employment. You may use the OF-612 form (Optional Application for Federal Employment), a resume, or alternative format. You must indicate the lowest grade you are willing to accept or we will only consider you at the Full Performance Level of the position. You should also complete an OF-306 (Declaration for Federal Employment). You MUST include all of the information specified in the vacancy announcement and all information listed in the Office of Personnel Management’s brochure â€Å"Applying for a Federal Job (OF-510)†. Applications must be typed or printed clearly in dark ink. If application is submitted by mail, it must be postmarked by the closing date of the announcement and received within five (5) working days. If application is delivered in person ( VA Gulf Coast Veterans Health Care System, Human Resources (05A), Building 53, Room 2A-108, 400 Veterans Avenue, Biloxi, MS), it must be received by close of business (4:30pm) on the closing date of the announcement. If the application is submitted electronically, it must be received by the closing date of the announcement (i.e., by midnight Central Standard Time). Current permanent VA employees may electronically submit application material via the VA intranet (VHABILJOBS in outlook). NOTE: When submitting electronic application material, it MUST be in the body of the message. ATTACHMENTS TO EMAIL MESSAGES WILL NOT BE OPENED, NOR CONSIDERED. Submission of electronic application material WILL NOT BE a complete application package.

Immigration of the Lao Iu Mein :: Laos Thailand

Immigration of the Lao Iu Mein I thought it would be an interesting idea to enlighten and inform people about the Lao Iu Mein and our process of immigrating to the U.S. as well as the challenges we have to overcome. I interviewed my parents, Lao Iu Mein refugees who immigrated to the United States from Thailand. Through this interview, I had a chance to hear for the first time the story of my parents' struggles and experiences as they journeyed to a place where they became "aliens" and how that place is now the place they call "home." During the 1960s and 70s, Laos became engulfed in the Vietnam War. The U.S. government also got involved by supporting the anti-Communist forces and getting the tribes in Laos to help them. The Iu Mein, as well as other minority tribes, provided the U.S. with armed manpower, intelligence, and surveillance. In 1975, the community forces rose in victory as the Iu Mein people began to escape to their homeland. My father said that the reason my family, as well as most of the Iu Mein in Laos, ran away was because they didn't want to be under the new Pathet Lao government. Escaping was not easy to accomplish. Many of my parents' friends who were caught trying to escape were taken to prisons, tortured, and most of them were killed. My parents were terrified of the Vietnamese soldiers and prayed that nothing would happen to them, their brothers, sisters, parents, and their son (my brother) who was 8 years old at the time. They had to flee during the night, pass through the jungles an d onto boats traveling across the Mekong River. When they reached Thailand, my parents and those who escaped with them were taken to refugee camps. The camps were fenced with barbed wire and guarded by armed Thai soldiers. The refugees were given a curfew that only allowed them to stay out before 10 pm. If they were caught disobeying curfew, they would be beaten and taken to jail. The camps received food and supplies that were provided by the United Nations Organization. My parents said that in the camps, their lives were still hard although they felt safer. My mother said that the one thing they worried most about was the fact that they wouldn't continue their farming to grow food, something that had been part of the daily lives before the camp.

Serious Case Reviews in Childcare Sector

Unit 25Understand how to Safeguard the Wellbeing of Children and Young People Outcome 1. 4 Explain when and why inquiries and serious case reviews are required and how the sharing of the findings informs practice. Serious Case Reviews (SCR’s) are undertaken when a child dies (including death by suspected suicide), by a local authority (and more often than not by the Local Children’s Safeguarding Board) if abuse or neglect is known or suspected to be a factor in the death.SCR’s are not enquiries into how a child died or who was responsible; that is a matter for the Coroner's and Criminal Courts to determine. Instead the purpose of Serious Case Reviews is to: †¢ Establish whether there are lessons to be learned from the case about the way in which local professionals and organisations work together to safeguard and promote the welfare of children. †¢ Identify clearly what those lessons are, how they will be acted on and what is expected to change as a res ult. †¢ Improve inter-agency working and better safeguard and promote the welfare of children.Additionally, LSCB’s may decide to conduct a SCR whenever a child has been seriously harmed in any of the following situations and the case gives rise to concerns about the way in which local professionals and services worked together to safeguard and promote the welfare of children (including inter-agency and inter-disciplinary working). The two most popular deaths in recent years to be highlighted by the media which highlighted public concern about safeguarding concerns within the children are undoubtedly the deaths of Victoria Climbie and Peter Connelly (Baby P).In both of these cases there was public outrage, especially at the magnitude of Peter's injuries, and partly because Peter had lived in the London Borough of Haringey, North London, under the same child care authorities that had already failed ten years earlier in the case of Victoria Climbie. Her tragic circumstances had led to a public enquiry which resulted in measures being put in place in an effort to prevent similar cases happening. The child protection services of Haringey and other agencies were widely criticised following Baby P’s death.Following the conviction, three inquiries and a nationwide review of social service care were launched, and the Head of Children's Services at Haringey removed from post. Another nationwide review was conducted by Lord Laming into his own recommendations concerning Victoria Climbie's killing in 2000. The death was also the subject of debate in the House of Commons of the United Kingdom. The public’s viewpoint on the tragedy of Baby P was that it should never have happened as he was already known to social services and was seen as many as sixty times by social services, but still died horrifically at the hands of his carers.All of these incidents have resulted in a distinct lack of confidence in the work that social workers do and the childr en’s sector overall, and it will take a long time to rebuild that trust. The Baby P case in particular has damaged social work’s public image, led to fewer people entering the profession and made it harder to retain experienced staff. It is certainly the case that social work has a rather poor public image and that it seemingly can do no right whatever it does.At times, the profession is castigated for putting children at risk by failing to intervene early enough into family life, whilst on other occasions it is criticised for undermining parental authority by interfering too readily. Partnership working increased and tightened after the death of Victoria Climbie and included the implementation of the Children Act 2004 and the public enquiry into the circumstances surrounding her death. The inquiry, chaired by Lord Laming, found massive failings on the part of as many as twelve agencies with a role to play in protecting children.The findings led to recommendations for a radical reform of services, particularly in the areas of better joined up working and information sharing. Following this, several programmes and frameworks were later implemented into all establishments that worked with children, and these included â€Å"Every Child Matters† services, planned around children’s and young people’s needs and the improvement of the five key outcomes which contribute to their well-being: be healthy, stay safe, enjoy & achieve, make a positive contribution and achieve economic well-being.There was also the implementation of the Common Assessment Framework (CAF) system which enables multi agencies to access and add information about a child’s needs. The CAF is used at the earliest opportunity when it is highlighted that a baby, child or young person may need help in their lives in order to progress. It is used when there is concern about a child, or agencies have recognised a child has additional needs, that require further e xploration and a multi-agency response.The assessment provides further information and understanding of the child’s circumstances. Another more recently publicised incident, included the review into â€Å"Little Teds† nursery whereby a member of staff, Vanessa George abused toddlers at the nursery, photographed it and publicised it on the internet, showed a lack of staff supervision and training within the setting, which again caused public outrage.The serious case review for this incident report detailed a number of lessons learned, which included the danger of mobile phones within day care settings. As a result locally the use of mobile phones is now prohibited in any children’s centre within the Wakefield district, however it is recognised that this alone will not prevent abuse or transmission of images on the internet from taking place.Other lessons learned is that staff at Little Ted’s Nursery did not recognise the escalation of George's sexualised b ehaviour as a warning sign and there is an urgent need for staff working in early years settings to receive training to help recognise potential signs of abuse and become confident in responding to a fellow staff member's behaviour. As a result, training on â€Å"whistle blowing† and the need for policies and procedures to be in place has become a more urgent need in the childcare sector.Other recommendations set out by the Little Teds SCR include the need for The Early Years Foundation Stage to set out specific requirements for child protection training which considers sexual abuse and the recognition of abuse within the workplace; also the need for the Government to review and consider changing the status of day care settings operating as unincorporated bodies to ensure that governance and accountability arrangements are fit for purpose and are sufficiently clear to enable parents and professionals to raise concerns and challenge poor practice. Serious Case Reviews in Childcare Sector Unit 25Understand how to Safeguard the Wellbeing of Children and Young People Outcome 1. 4 Explain when and why inquiries and serious case reviews are required and how the sharing of the findings informs practice. Serious Case Reviews (SCR’s) are undertaken when a child dies (including death by suspected suicide), by a local authority (and more often than not by the Local Children’s Safeguarding Board) if abuse or neglect is known or suspected to be a factor in the death.SCR’s are not enquiries into how a child died or who was responsible; that is a matter for the Coroner's and Criminal Courts to determine. Instead the purpose of Serious Case Reviews is to: †¢ Establish whether there are lessons to be learned from the case about the way in which local professionals and organisations work together to safeguard and promote the welfare of children. †¢ Identify clearly what those lessons are, how they will be acted on and what is expected to change as a res ult. †¢ Improve inter-agency working and better safeguard and promote the welfare of children.Additionally, LSCB’s may decide to conduct a SCR whenever a child has been seriously harmed in any of the following situations and the case gives rise to concerns about the way in which local professionals and services worked together to safeguard and promote the welfare of children (including inter-agency and inter-disciplinary working). The two most popular deaths in recent years to be highlighted by the media which highlighted public concern about safeguarding concerns within the children are undoubtedly the deaths of Victoria Climbie and Peter Connelly (Baby P).In both of these cases there was public outrage, especially at the magnitude of Peter's injuries, and partly because Peter had lived in the London Borough of Haringey, North London, under the same child care authorities that had already failed ten years earlier in the case of Victoria Climbie. Her tragic circumstances had led to a public enquiry which resulted in measures being put in place in an effort to prevent similar cases happening. The child protection services of Haringey and other agencies were widely criticised following Baby P’s death.Following the conviction, three inquiries and a nationwide review of social service care were launched, and the Head of Children's Services at Haringey removed from post. Another nationwide review was conducted by Lord Laming into his own recommendations concerning Victoria Climbie's killing in 2000. The death was also the subject of debate in the House of Commons of the United Kingdom. The public’s viewpoint on the tragedy of Baby P was that it should never have happened as he was already known to social services and was seen as many as sixty times by social services, but still died horrifically at the hands of his carers.All of these incidents have resulted in a distinct lack of confidence in the work that social workers do and the childr en’s sector overall, and it will take a long time to rebuild that trust. The Baby P case in particular has damaged social work’s public image, led to fewer people entering the profession and made it harder to retain experienced staff. It is certainly the case that social work has a rather poor public image and that it seemingly can do no right whatever it does.At times, the profession is castigated for putting children at risk by failing to intervene early enough into family life, whilst on other occasions it is criticised for undermining parental authority by interfering too readily. Partnership working increased and tightened after the death of Victoria Climbie and included the implementation of the Children Act 2004 and the public enquiry into the circumstances surrounding her death. The inquiry, chaired by Lord Laming, found massive failings on the part of as many as twelve agencies with a role to play in protecting children.The findings led to recommendations for a radical reform of services, particularly in the areas of better joined up working and information sharing. Following this, several programmes and frameworks were later implemented into all establishments that worked with children, and these included â€Å"Every Child Matters† services, planned around children’s and young people’s needs and the improvement of the five key outcomes which contribute to their well-being: be healthy, stay safe, enjoy & achieve, make a positive contribution and achieve economic well-being.There was also the implementation of the Common Assessment Framework (CAF) system which enables multi agencies to access and add information about a child’s needs. The CAF is used at the earliest opportunity when it is highlighted that a baby, child or young person may need help in their lives in order to progress. It is used when there is concern about a child, or agencies have recognised a child has additional needs, that require further e xploration and a multi-agency response.The assessment provides further information and understanding of the child’s circumstances. Another more recently publicised incident, included the review into â€Å"Little Teds† nursery whereby a member of staff, Vanessa George abused toddlers at the nursery, photographed it and publicised it on the internet, showed a lack of staff supervision and training within the setting, which again caused public outrage.The serious case review for this incident report detailed a number of lessons learned, which included the danger of mobile phones within day care settings. As a result locally the use of mobile phones is now prohibited in any children’s centre within the Wakefield district, however it is recognised that this alone will not prevent abuse or transmission of images on the internet from taking place.Other lessons learned is that staff at Little Ted’s Nursery did not recognise the escalation of George's sexualised b ehaviour as a warning sign and there is an urgent need for staff working in early years settings to receive training to help recognise potential signs of abuse and become confident in responding to a fellow staff member's behaviour. As a result, training on â€Å"whistle blowing† and the need for policies and procedures to be in place has become a more urgent need in the childcare sector.Other recommendations set out by the Little Teds SCR include the need for The Early Years Foundation Stage to set out specific requirements for child protection training which considers sexual abuse and the recognition of abuse within the workplace; also the need for the Government to review and consider changing the status of day care settings operating as unincorporated bodies to ensure that governance and accountability arrangements are fit for purpose and are sufficiently clear to enable parents and professionals to raise concerns and challenge poor practice.

Despite Their Cultural Differences Essay

Despite Their Cultural Differences, Do Jeanette From ‘Oranges Are Not The Only Fruit’ & Celie From ‘The Colour Purple’ Both Share The Same Struggle?  The cultural differences of the two characters are numerous and the implications far reaching. The austere but comfortable working class security of ‘Oranges Are Not the Only Fruit’, contrasts greatly with the urban squalor of ‘The Colour Purple.’ Even though there is such a massive social divide the two women share many similar struggles. Both women are struggling against the imposition and enforcement of belief systems and intolerant judgements upon them. In Jeanette’s life her mother mainly imposes her controlling and stifling religious views upon her. She feels press – ganged to the extent that ‘I had been brought in to join her in a tag match against the Rest of the World.’ The entirety of Jeanette’s early life is a moulding process, where she is forced to endure the influence of ‘enemies’ including ‘The Devil (in his many forms), Next Door, Sex (in its many forms), and slugs.’ Celie’s initial struggle takes on a much more chilling and darker tone. Her perspective comes from her being made to accept the role of a victim. Her stepfather tears away her basic human rights as he abuses her, ‘He start to choke me, saying you better shut up and git used to it.’ It is a constant challenge to achieve the recognition by others that she has nothing in her present, miserable existence.  Ã¢â‚¬ËœWhy don’t you look decent? Put on something! But what I’m sposed to put on? I don’t have nothing.’ One challenge faced by Celie is how to access a decent education, and further her basic skills. As she is seen as little more than a servant, her family believes that there is little need for her to further herself and grow.  Ã¢â‚¬ËœThe first time I got big Pa, took me out of school, He never care that I love it.’ In the initial section of ‘Colour Purple,’ the writing skills of Celie are very poor and reflect the poor education she has received. The entire opening diary entries are littered with colloquialisms and miss spellings, ‘Left me to see after the others. He never have a kine word to say to me.’ This often leads to the impression that the words of Celie are coming from an intelligent mind that does not quite have the tools to express itself properly. Later on in the novel, influenced by reading her sister’s letters and her own determination to succeed, she develops a much more fluid and sharper style, ‘Even thought you had the trees with you, the whole Earth. The stars. But look at you. When Shug left, happiness desert.’ It is still not writing of an educated woman, but a woman who is beginning to analyse her situation. The struggle of Jeanette’s education is never one that is based on literary or language deficiencies. From a young age she is encouraged to have a firm grasp of The Bible. Jeanette’s initial keeping away from school limits her to her mother for a source of information. This leads to Jeanette having a bizarre view on the world from a young age.  Ã¢â‚¬ËœMy favourite was Number 16, the Buzule of Carpathian.’  As Celie has been at the mercy of such extreme sexist views for the beginning of her life, and Jeanette at the mercy of religious ones, they both struggle not pass their misguided views on to others. When Celie is not successful in refraining from doing so, it has a profound impact upon Sofia. The insecurity and inadequacy of Celie forces her to offer advice to Harpo, which leads to domestic violence. Celie has become so use to ritualised violence that the promotion of it actually becomes a strange form of advice. Only the pathetic nature of her advice save s her friendship with Sofia. ‘She stood their a long time, like what I said took the wind out of her sails. She mad before sad now.’  Jeanette struggles not to pass on her misguided and often inappropriate religious views while at school. Her teachers are alarmed by religious maturity and obsessive views, ‘That’s not the point you have been talking about Hell to young minds.’ Her unintentional preaching of her mothers dogma scares the children, and marks her out for abuse, ‘And why, and this is perhaps more serious, do you terrorize, yes, terrorize the other children. This criticism eventually leads to the developing of awareness that she not teach her mother’s dogma.